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Living No Lye: A Natural Hair Journey - Natural Hair Makes the Nightly News….and Ratings Soar!

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Natural Hair Makes the Nightly News….and Ratings Soar!

By:  Brandi Cohen On:  November 30, 2010 4 Comments

For years, Rochelle Ritchie, an African-American news reporter at WPTV-TV in West Palm Beach, FL, was told that she needed hair extentions to appeal to viewers. She wore extentions for six years and watched her career climb, but her hair was suffering. So she told her boss (a white male) that she wanted to cut her hair off and wear it natural. He had no idea of the process or that it was even an issue. Ritchie decided to document the process and air it on the 11 o’clock news.

News director Jeff Brogan said that the “share” of the audience numbered 11 at 10:45 p.m., rose to 14 from 11 p.m. to 11:15 p.m. and stayed there from 11:15 p.m. to 11:30 p.m. The segment aired at 11:15. Check out the video below!

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  1. WOW….this made my eye’s water….naw seriously. I am so glad natural hair is making such and impact…this is only the beginning ladies…there will be more stories similar to this to come, you watch! :)

  2. Brittany

    Brittany
    11:08 PM

    wow is really the only word to describe this wonderful story!! Now she is really living no lye! :)

  3. sosoulfull

    sosoulfull
    12:36 AM

    This is an awesome story that needs to be heard. I will pass this on for sure.

  4. WestIndianCoily

    WestIndianCoily
    6:19 PM

    I’m crying right now. This is fantastic.


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